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CLIMMAR Presents Dealer Satisfaction Index at EIMA
Online since 10-11-2026
Bologna, Italy, November 2026 – CLIMMAR, the European association representing dealers and distributors of agricultural machinery and equipment, presented the results of its 2026 Dealer Satisfaction Index (DSI) survey during EIMA in Bologna.
The DSI survey was conducted between April and May 2026 and gathered responses from dealers across ten participating countries: Belgium, Denmark, France, Germany, Hungary, Italy, Luxembourg, the Netherlands, Poland and Sweden. Please note that the survey does not cover products sold by the manufacturer. The objective of the Manufacturer-Distributor Relationship Satisfaction Index is to provide distributors with a means of expressing their level of satisfaction development with their manufacturers of agricultural machinery. This is achieved through a questionnaire comprising 15 headings and 73 questions. The results of the questionnaire serve as a tool for manufacturers to work with their network to identify and address areas for improvement, which is beneficial for both parties.
This year's results suggest an overall slight deterioration in the development of relationships between manufacturers and distributors. The average score decreased to 12.5, and the difference in score between the highest- and lowest-rated brands increased from 2.3 to 2.6 points. Nine brands experienced a deterioration in their relationships with distributors, while one brand saw an improvement.
CLIMMAR also presented the latest CLIMMAR Index, a composite indicator of industry performance across its sixteen member countries. National results are weighted, averaged and plotted every six months on a scale from –3 to +3. The index now stands at -0.89, an all-time low. Apart from a brief recovery in 2024/25, it has fallen steadily since 2021.
The reasons for this are an increase in costs and below-expectation sales of new machinery. Although there are more projected orders, few of these result in actual orders. The used machinery market is also stagnating. Of particular concern are spare parts and workshop revenue, which are trending towards zero growth or below. Traditionally, these service divisions have been the 'heart' of the dealership, often offsetting losses in machinery sales. However, the early harvest in many European countries this year meant demand for services was minimal.
This year's results suggest an overall slight deterioration in the development of relationships between manufacturers and distributors. The average score decreased to 12.5, and the difference in score between the highest- and lowest-rated brands increased from 2.3 to 2.6 points. Nine brands experienced a deterioration in their relationships with distributors, while one brand saw an improvement.
CLIMMAR also presented the latest CLIMMAR Index, a composite indicator of industry performance across its sixteen member countries. National results are weighted, averaged and plotted every six months on a scale from –3 to +3. The index now stands at -0.89, an all-time low. Apart from a brief recovery in 2024/25, it has fallen steadily since 2021.
The reasons for this are an increase in costs and below-expectation sales of new machinery. Although there are more projected orders, few of these result in actual orders. The used machinery market is also stagnating. Of particular concern are spare parts and workshop revenue, which are trending towards zero growth or below. Traditionally, these service divisions have been the 'heart' of the dealership, often offsetting losses in machinery sales. However, the early harvest in many European countries this year meant demand for services was minimal.