Loïc Morel new president of Sedima

Online since 22-03-2021
Loïc Morel has been elected new president of Sedima, the French National Union of Machinery Service and Distribution Companies agriculture, green spaces and specialised trades.
At Sedima, Morel succeeds Pierre Prim who defended the interests of the profession from 2017 to 2021. After starting his career in an agricultural concession and moving to BCMA, Morel remained with New Holland for 15 years. After having been the Director of New Holland Agriculture France, he then joined the SICOIT group in 2016 as an associate director.

The SICOIT group, located in the Drôme and Ardèche departments, employs 40 people and is a distributor of the New Holland brand.