UK CLIMMAR member BAGMA sold to the Agricultural Engineers Association

Online since 02-07-2021
The British Independent Retailers Association (Bira), has transferred the ownership of BAGMA, the British Agricultural and Garden Machinery Association, to the Agricultural Engineers Association (AEA) with effect from 1 July 2021.
After a long relationship between Bira and BAGMA, this has been a difficult decision. However, it is in the best interests of both BAGMA and Bira. 

The AEA is more aligned to the industry sector BAGMA operates in and this will enable BAGMA to offer more support relevant to its members’ business needs. Bira will maintain a working relationship with BAGMA and the AEA for at least the next 12 months, with members of BAGMA still having access to the services available from Bira, including legal advice and Bira Direct. 

BAGMA Director Keith Christian and his team, Kari Hearn and Richard Jenkins, will be transferring with BAGMA, ensuring the all-important continuity in the running and operations of BAGMA. 

Find the official press release here

On the photo BAGMA Director Keith Christian and Ruth Bailey, CEO of the AEA.