Online since 20-11-2014
The 76th SIMA-SIMAGENA - the Paris International Agri-Business Show - will take place from 22 to 26 February 2015 at the Paris-Nord Villepinte Exhibition Centre. The next edition of the show is shaping up very nicely with more exhibition area, an increase in the number of new exhibitors (particularly from overseas) and an even wider range of sectors. And as far as innovation is concerned, there is just one message this year: Innovation First!
"SIMA-SIMAGENA 2015 will be bigger, more innovative and more international" says Martine Dégremont, the show’s director. "Bigger, since we will be hosting 25% more new exhibitors, meaning that we are having to move the show to halls 3 to 7. More innovative, with "Innovation First!” being this year's main theme, around which all of our events are being structured. And more international with a considerable increase in the number of new overseas exhibitors and new countries represented. Three countries in particular will be in the spotlight: South Africa, Japan and Mexico – all growth countries with new business opportunities”.
Innovation First! - setting the pace for SIMA-SIMAGENA 2015
Innovation First! – the theme for next year's show – will cover 3 main areas: equipment, crops, people and regions. And at the show, it will feature in special areas designed to showcase Innovation:
Innovation First! Area: a breeding ground for new ideas, this area will bring together the research of French and international engineering schools on their vision of future farming, possible scenarios for how things will be in 2050 devised by professional institutions. And of course it will include the Innovation Gallery which will be showcasing the winning products in the SIMA Innovation Awards (results on 27 November). 
International Forums and Technical Presentations on a range of new themes: "Technological innovation serving sustainable agricultural intensification", "Drones serving farming"… and a series of very Practical workshops, such as events involving innovative farmers sharing their experience. 
And at a glance, the Flashback Area featuring old models, demonstrating just how far farm machinery has come!
And more innovative than ever, the show will include a number of brand-new events:
  • SIMA Business Meetings, forums where visitors intending to make a purchase can talk with exhibitors within the framework of one-on-one meetings at the show. 
  • The Jobs Village, a place where people can meet and hold discussions which affords them a 360° cross-category view of jobs in the agricultural equipment sector and the opportunities it offers (training, distribution of information, employment, etc.). 
A SIMA-SIMAGENA that keeps growing!
Highlighting its continued success and international influence, SIMA-SIMAGENA will feature a number of significant new developments in 2015:
  • A new layout (halls 3 to 7) will provide the show with more space and greater comfort. Hall 7 will host SIMAGENA, the farming, handling, transport and methanisation equipment. And hall 3 is where the (fast growing) "Parts and components" will be. 
  • 25 % new exhibitors so far, mainly from the “Engines – parts and components”, “Soil working equipment”, “Handling”, “Trailers and transport” and “new technologies” sectors. 
  • Rapidly expanding sectors: traction systems, potatoes & beetroots, parts & components, handling and trailers, soil working equipment. 
  • Two new offers endorsed by visitors to the show: professional equipment for landscaping and equipment for tropical and specialized crops. 
A show that is even more international
SIMA-SIMAGENA will be – more than ever before – the show for all types of agriculture: all continents, all farms (irrespective of their size) and all types of farming (sustainable, conventional, organic, integrated, tropical, etc.).
A number of countries will be attending for the first time, including Korea, Croatia, Estonia, Greece and Lithuania. Others have already attended previous SIMAs and will be bolstering their presence significantly, such as Poland, Turkey, India and the US. Countries which have been in attendance for many years are continuing to increase their exhibition area, such as the Netherlands, the Czech Republic, Germany and the UK.
It should be pointed out that half of all exhibitors are from overseas, representing more than 40 countries.
As far as visitors are concerned, more than 248,800 people from 145 countries and more than 330 overseas buyers delegations and opinion leaders are expected.
There will be workshops giving overviews of the agricultural equipment sectors of each of the 3 countries in the spotlight – South Africa, Mexico and Japan – looking at the specific features and opportunities that each market affords. At the same time, product tasting sessions will be held for visitors.