The year 2020 was a year we will never forget! The impact on the business was not so big overall, but the impact on our lives has been immense.  

If somebody had predicted the world would be in lockdown for more than one year, we would not have believed him or her! Today, most of our lives are affected by the pandemic in one way or another. We have seen our way of life and work change overnight and while we first thought it would be for a short period of time, we now realise it will be there for the long run. However, the restrictions also made changes possible that otherwise would have taken years. In the 90’s, our way of working changed in a decade because of the mobile telephone and the Internet. And now, teleconferencing has managed to change our way of working in less than a year!  

What does this mean for the future? We have seen new initiatives like online exhibitions where we have to evaluate what the potential is. We saw one major exhibition being postponed for almost four months while another is still scheduled for the third quarter of this year in the expectation that this will be possible. And even if customers will want to come. Big manufacturers hesitate on what to do. Some cancel participation here in Europe but join exhibitions in other parts of the world. 

CLIMMAR will continue to develop strategies, position papers, surveys and lobby activities as a professional (lobby) organisation to represent European agricultural and garden machinery dealers. Because it is not the strongest, nor the most intelligent of the species who survive, it is those who are most adaptable to change (by Charles Darwin).  

Please have a look at what CLIMMAR is doing and maybe we can cooperate and work on it together...  

Let’s look forward together!